About The International Sales Group

Reed Exhibitions’ International Sales Group (ISG) specialises in taking you to Reed events outside your domestic market and introducing you to new export opportunities. Every year, we help companies generate billions of dollars in export business in countries as far apart as Germany, the USA, South Africa, China and Australia.

With offices and agents in 37 countries we are a unique resource – no other event organiser has a global network of staff dedicated to helping its customers deal with the special demands of exhibiting overseas.

How the ISG can help you exhibit overseas
  • Bi-Lingual Staff: That can communicate with you in your mother tongue. This avoids many of the common problems associated with exhibiting overseas, in particular, misunderstandings over contracts produced in foreign languages, and lack of awareness of exhibition deadlines.
  • Choose The Right Reed Event: to meet your export objectives – and alert you to new markets, events and opportunities you may not be aware of.
  • Advise On The Best Route To Market: either alone, or as part of a trade association group or national pavilion.
  • Secure Financial Support: for your participation with close relationships to government bodies we can advise you on any grants available to support your exhibition presence, either as an individual company or as part of a trade delegation. We can also lobby on your behalf.
  • Practical Support And Advice: once you have booked into your event, you are given practical support and advice with everything from marketing your presence, to organising logistics and making travel arrangements.
  • Understanding Local Business Culture: Reed has a local presence in all the markets in which it operates, so the ISG can give you first hand advice on any business customs and practices that may affect a successful outcome.
  • On-Site Customer Support: you will have a representative available at the show who can speak your mother tongue and help you with any issues affecting your participation, including during show build-up and break-down.